With an estimated 4.5 million viewers in the Middle East, Asianet is a leader in Malayalam television along with Asianet News and Asianet Plus, an entertainment channel catering to the younger audience. “The new channel also enables us to create special programmes for Keralites in the region and provide our advertisers with more convenient time-slots,” added Madhavan.Īsianet also plans to establish a dedicated studio in Dubai. The timing of other programmes will also be restructured to suit Middle East residents.
Viewers in the region can watch new blockbuster movies and all weekend shows on Fridays instead of having to miss them on Sundays. Asianet is an Indian Malayalam language general entertainment pay television channel operated by Asianet Star Communications.Asianet and its channels are owned by Asianet Star Communications, Wholly owned by The Walt Disney Company India.The channels headquarters in Thiruvananthapuram and its operates from Kochi, Kerala. The Asianet Middle East 24/7 channel will effectively replace the Asianet channel from Kerala. Madhavan, Managing Director of Asianet Communications Ltd. Find the latest Gulf news information and analysis of Middle East News, world news & multimedia. We believe that the difference in outlook and aspirations must reflect in our channel’s programming,” said K. Read the Latest Breaking Middle East News & headlines on Arab News.
“There is a considerable difference in the lifestyle of Keralites in their home state and the expatriate community living in the Middle East. Currently, viewers of Asianet in the region are offered the same programme schedules as that of the flagship channel in Kerala. The new channel’s programming is tailored to suit the lifestyle of Kerala expatriates in the region.
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